Berry’s cream of the crop

A MELBOURNE green thumb has grown the world’s first heart-shaped strawberry.
Josh Engwerda, a Melbourne University horticulture and commerce student, spent $20,000 seeing the project through to fruition.
The perfectly formed strawberries, with the patented name Seduberries, grew in 10,000 plastic moulds the he designed and then exported from China.
He experimented on his own strawberries in his Canterbury back yard before launching his crop in two states.
Mr Engwerda’s first batch, meant for promotional purposes, will be used by restaurants and hotels for Valentine’s Day.
He hopes to grow commercial quantities to export. A tray of a dozen seduberries will sell for $12.

-Herald Sun, January 7, 2010


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